Reyco · Custom CRMs & Automation for the Trades
Custom CRMs, quoting, job tracking, and automation, built around how your crew actually works. I take home-services and trades businesses from the messy spreadsheet to one system your whole team runs on.
20 minutes, no pitch. You leave knowing what's possible and roughly what it takes.
Real numbers from a repiping CRM I built and run.
You work directly with a CTO-level engineer, not a junior or a layer of project managers.
Design, build, and ship, all from one person who owns the whole thing and the outcome.
Real systems in daily use by real crews, built around your trade, not throwaway demos that fall over on the first busy day.
Direct and lean. No markup, no handoffs, no account managers. Just you and the person building it.
If any of that sounds familiar, that's exactly the work I build and automate away.
Built for the trades Repiping · Plumbing · HVAC · Roofing · Electrical · Pool builders · Remodeling · Restoration
The operating system for your business: leads, quotes, jobs, customers, and photos in one place. Built around your trade, not bent to fit generic field-service software you'll outgrow.
Missed-call textback, automatic quote follow-ups, and review requests, so no lead goes cold while your crew is on a job and no job goes unbilled.
Scheduling, dispatch, photo documentation, and job tracking from the first call to a paid invoice, on any device your crew is already carrying.
See jobs, revenue, and crew performance in real time. The numbers that actually tell you how the business is doing, without a spreadsheet export.
Connect the tools you already use: phone, payments, calendars, and the apps that should be talking to each other. Kept running and improved on a simple monthly retainer.
Not sure where to start? Book a free intro call and we'll map it to your business together.
The complete operating system for a residential repiping company. Runs the whole business from lead to signed contract to finished job, with a guided estimate flow, automated pricing, and photo documentation built in. This is the trades build the rest of this page is modeled on.
258 active customers · 99 signed contracts on the board View case study →
A desktop command center for running a whole fleet of AI agents at once. Each has its own role, live terminal, and budget, with a shared task board and activity feed to keep the team coordinated.
26 agents on deck · one of them built this website View case study →
A commercial product that turns a live selling stream into a broadcast: real-time buyers leaderboard, instant sold reveals, auction countdowns, and AI card pricing. Designed, built, and shipped end to end.
Shipping commercially at overlaydeck.com View case study →
A complete boating marketplace: buy and sell boats, find services, shop marine parts, and connect with marinas and charters. Built end to end with a native ad platform and an admin dashboard.
8,900+ live listings · live at boatgogo.com View case study →RePipes Only is the trades flagship. Overlay Deck, BoatGoGo, and Agent Console show the range: the same senior engineering, applied to marketplaces, live commerce, and AI tooling.
The new CRM saves me so much time. We were doing everything manually before. Now it has given us the freedom to run our business anywhere and to scale. We're not just local anymore.
Rey built BoatGoGo from the ground up: the marketplace, the ad platform, the admin dashboard, all of it. We describe what we need and it shows up working. Thousands of listings run through it every day.
I run my whole day through Agent Console. I hand work to the agents in the morning and check the board like I would with a real team. It's changed how much one person can get done.
The kind of automations that quietly run a trades business.
A missed call fires an instant, on-brand text so the lead never goes cold while your crew is up on a roof or under a house.
Every estimate gets a polite follow-up sequence until the customer responds, so quotes stop slipping through the cracks.
An AI voice agent calls and qualifies leads, handles voicemail, and writes every outcome back into your CRM where the team can see it.
A 20-minute call is enough to tell you what's possible and what it would take.
We talk through how your business runs today, where time and money leak out, and what success looks like. You leave with a clear scope, timeline, and price, before any work starts.
I design and build in tight loops, sharing progress as it happens so you're never in the dark and there are no surprises at the end.
We ship to production, make sure it holds up under real use, and I stay on for support or hand it off cleanly to your team.
I'm Rey Columna, the engineer behind Reyco. I build the custom software that home-services and trades businesses run on, from the messy spreadsheet all the way to a system your whole crew uses every day.
That means CTO-level engineering pointed at your business, not a template. I've taken systems from a first, fuzzy conversation to production, including a CRM that runs a repiping company end to end. You work with me directly, start to finish. No agency markup, no handoffs.
That's my focus: repiping, plumbing, HVAC, roofing, electrical, pool, remodeling, and restoration. It's where I do my best work. If you run an adjacent business on spreadsheets, ask and we'll see if it fits.
Often, yes. Off-the-shelf tools force your business to fit their workflow. I build around how your crew actually works, and you own it. I'll be straight about where custom beats off-the-shelf and where it doesn't.
Absolutely. Most of my clients aren't engineers. Part of the job is translating between what your business needs and what gets built, so you never have to speak code.
Many builds go from idea to live in weeks, not months. Every project is scoped and priced up front, so there are no surprise invoices later.
Yes. Most clients keep me on a monthly retainer for support and new automations, or I hand everything off cleanly with documentation. Your call.
I'm based in Broward County, Florida, and work with trades businesses across the region and beyond. Most communication happens over email and quick calls, and I typically reply within 24-48 hours.
06 · Let's talk
If your trades business is held together by spreadsheets, hopes, and dreams, I can help.