Marketplace · Web Platform

BoatGoGo

A complete boating marketplace, built end to end. One place to buy and sell boats, find marine services, shop used parts, and connect with marinas, charters, and docks, with a built-in advertising platform and an admin dashboard running the whole operation behind the scenes. Live at boatgogo.com.

RoleDesign, build & delivery TypeTwo-sided marketplace ScopeStorefront + ad platform + admin StatusLive in production

The problem

Boating is a huge, fragmented market. Buyers, sellers, service providers, and parts dealers are scattered across dated forums, classifieds, and single-purpose sites. There was no modern, trustworthy home that pulled the whole boating world into one polished experience.

The goal was an everything-for-boaters marketplace that looks premium, earns trust, and can actually pay for itself through a first-class advertising system, not bolted-on banner clutter.

The marketplace

BoatGoGo marketplace homepage with search, featured boats, and services — The storefront: a clean, premium home for browsing boats, services, and parts, with search and featured listings front and center.

What I built

A full platform with three sides: a polished storefront for boaters, a revenue engine that serves and tracks ads, and an admin dashboard the team uses to run it all. Plus the plumbing to keep it stocked, including an automated importer that pulls in used marine parts.

Boats & services

Browse, search, and filter boat and service listings, or list your own. Clean cards, rich detail pages, and a flow built for both buyers and sellers.

Marine parts marketplace

A catalog of used marine parts, kept fresh by an automated importer that pulls in new inventory and de-duplicates it so nothing shows up twice.

Marinas, charters & docks

The marketplace reaches across the whole boating world, with sections for marinas, charters, docks, and events, plus an interactive map to find them.

Built-in ad platform

Banners, native listings, and partner promos served through weighted, priority-based rotation, so advertising feels native and the marketplace can earn.

Real ad analytics

Every ad tracks its own impressions and clicks, with no flicker on load, so partners get honest numbers and the team can see what performs.

Admin dashboard

A control room for ads, listings, and partners, with role-based access for admins, moderators, and ad managers. Everyone sees exactly their lane.

Built for discovery

Search-engine optimization is baked in: rich link previews, structured data, and sitemaps, so listings actually get found.

Premium & responsive

A considered, luxury-leaning design that holds up on any screen, fast to load and trustworthy at first glance.

Browse and buy

From thousands of listings down to a single boat, the buyer flow stays fast and clear.

Boat listings page with filters and featured boats across thousands of results — Browse, search, and filter thousands of boats, with featured listings up top.

Boat detail page with specs, description, engine details, and a location map — A rich detail page: specs, full description, engine, and a location map. (Seller contact blurred.)

Running the show

Behind the storefront, an admin dashboard keeps thousands of listings, ads, and partners under control.

Admin dashboard with total listings, active users, pending approvals, action queue, and quick actions — The control room: listings, users, approvals, ads, and messages at a glance, with an action queue and quick actions.

Admin listings management table with categories, prices, sources, and status — Managing the catalog at scale: every listing with its category, price, source, and status, plus inline moderation.

The result

A live, production marketplace that brings the whole boating world into one premium experience, a storefront people trust, a revenue engine that earns from day one, and an admin dashboard that keeps it all running. Built end to end, from the first listing card to the last analytics chart.

Let's talk

Building a marketplace?

Two-sided platforms are hard. I've shipped one end to end. Let's talk about yours.

hello@reyco.me More work